With cocaine's growth into a drug of importance in the American market, one that accounts for a large flow of US dollars to Colombia and escalating drug-related violence in the US, the Americans send a task force from the DEA to Colombia to address the issue. Soon enough, Pablo develops larger labs and more extensive distribution routes into the US to supply growing demand. They expand beyond Moreno's small cocaine processing lab by building additional, larger labs in the rainforest and, using the expertise of Carlos Lehder, transport their product in bulk to Miami, where it gains notoriety amongst the rich and famous. Season 1 chronicles the life of Pablo Escobar from the late s, when he first began manufacturing cocaine, to July The series show how Escobar first became involved in the cocaine trade in Colombia. Set and filmed in Colombia, season 1 tells the story of drug kingpin Pablo Escobar, who became a billionaire through the production and distribution of cocaine, while also focusing on Escobar's interactions with drug lords, DEA agents, and various opposition entities. Season 1, comprising 10 episodes, originally aired on August 28,as a Netflix exclusive.